Our Mission
"Promote the development and international diffusion of Iberoamerican culture, heritage, tourism, and gastronomy, as well as facilitating the development of new projects based on the new mobility"
Our Vision
Gastronomy
Promote new local and regional gastronomy according to the nutrition's 4S: Solidarity, Sustainability, Satisfaction and Salubriousness
Culture
Support and protect, through declarations and good practices, all Iberoamerican cultural heritage: art, culture, architecture, society, infrastructure, history ...
Tourism
Globalize the attractions of each country and region, promoting ecological and digital tourism that brings forth unknown destinations to the world.
Progress
Safeguard the heritage and identity of all nations, seeking citizen support for countries and destinations to invest in their own futures.
Our Objectives
DIGITIZATION
Promote the digitization of Iberoamerican destinations to popularize its products.GASTRONOMY
Foster healthy eating in Iberoamerica, creating economic and touristic synergies through gastronomy.
ECONOMY
The contribution of tourism to the sustainable development goals in IberoamericaFRATERNIZATION
Create networks of cities, towns and cultural / gastronomic centers with points of convergence, defining new tourism poles. Likewise, joining efforts to promote and distribute these attractions,
TOURISM
Disseminate, promote and boost Iberoamerican destinations: international, regional and local.HERITAGE
Creation of new, complex tourism products that provide added value to tourists fostering greater empathy with the host society and therefore, a more respectful relationship between tourists and the environment.
Our Values
Teamwork
Integrity
Innovation
Quality
Solidarity
Professionalism
Tolerance
Multiculturalism
Sustainability
Equity
Social Progress
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