"Promote the development and international diffusion of Iberoamerican culture, heritage, tourism, and gastronomy, as well as facilitating the development of new projects based on the new mobility"
Promote new local and regional gastronomy according to the nutrition's 4S: Solidarity, Sustainability, Satisfaction and Salubriousness
Support and protect, through declarations and good practices, all Iberoamerican cultural heritage: art, culture, architecture, society, infrastructure, history ...
Globalize the attractions of each country and region, promoting ecological and digital tourism that brings forth unknown destinations to the world.
Safeguard the heritage and identity of all nations, seeking citizen support for countries and destinations to invest in their own futures.
DIGITIZATIONPromote the digitization of Iberoamerican destinations to popularize its products.
Foster healthy eating in Iberoamerica, creating economic and touristic synergies through gastronomy.
ECONOMYThe contribution of tourism to the sustainable development goals in Iberoamerica
Create networks of cities, towns and cultural / gastronomic centers with points of convergence, defining new tourism poles. Likewise, joining efforts to promote and distribute these attractions,
TOURISMDisseminate, promote and boost Iberoamerican destinations: international, regional and local.
Creation of new, complex tourism products that provide added value to tourists fostering greater empathy with the host society and therefore, a more respectful relationship between tourists and the environment.